Competition for dominance
Civilization IV - Age of Empire is a project by Serbia based Eastwood Real Time Strategy Group (Vladan Joler and Kristian Lukuc) that explores and simulates the flow and control of information and capital. This work is based on the Sid Meier’s Civilization III game engine, it displays the relationships between some main determinants of global culture such as the military entertainment complex i.e. militainment, immaterial labor, the pharmaceutical industry and the net economy etc.
The game creates a socio-economical model, mapping the processes, flows, comparativeness and differentiation in the market which simulates activities of some of the world’s top IT corporations.
The name, Civilization IV, is questioning the copyrighting of the word “Civilization” by Sid Meyers & Co.. Usage of Civilization III engine is an act of appropriation of the world famous real time strategy game as universal cultural heritage.
Eastwood creates and uses computer games as tools for new visions of art and cultural practice. They use Civilization IV as a medium to express their attitude towards contemporary social cultural practice and to map and visualize how systems are functioning.
For the 2008 International Symposium on Electronic Art in Singapore AIR exhibition, Eastwood collaborating with G3 Lab will continue the project showing a new modification named Civilization V. The juried show features 16 works arising out of a 3 month residency each selected artist undertook in Singapore, working collaboratively with local organizations.

Breaking free from the industrial constraints of the multi-million dollar videogame industry, the project ironically comments on the ways games are developed and marketed, while revealing how digital art can intersect with the wider world.
via: http://www.isea2008singapore.org/exhibitions/air_civilV.html
Civil V is a game in which self-reflexively addresses the competition for dominance between new media companies working with 2D social community systems, such as Facebook, YouTube, and immersive 3D spaces such as Second Life and World of Warcraft. In order to advance through the game, ‘companies’ will have to use tactics like ‘Emotional blackmail’, ‘Tribal marketing’ and ‘Love bombing’. The artists also created a promo video about the ‘making of’ Civil V, showing how its creation is a global enterprise, involving programmers, designers and artists from Eastern Europe and Southeast Asia.