For the entire month of June, 50% of proceedings of Black Slabbath at YWFT will be donated to Justin Van Hoy as he bravely battles leukemia. Buy Black Slabbath, attend a Dutch party in a city near you or donate directly on his website. Good luck Justin.
Creative Time TV is a new online program from Creative Time, presenting video works and series.
Creative Time is a nonprofit organization that commissions and presents public arts projects of all disciplines. They strive to commission, produce and present the most important, ground-breaking, challenging and exceptional art of our times; art that infiltrates the public realm and engages millions of people in NYC and across the globe.
See a few more versions here.
Please join us to celebrate our latest publication:
Eleven Rivington
11 Rivington St. between Chrystie and Bowery, NYC
MTA Subway stations: F and V to 2nd Ave or 6 to Spring St.
6pm-8pm
Signed books will be available for purchase
GHava{Press}
Distributed by D.A.P.
After watching a full on pregnant M.I.A rock the Grammys on stage last night alongside Jay-Z, Lil Wayne, T.I., and Kanye West we just wanted to say it was really great working with her back in 2005 for Triple Five Soul.
Congratulations on “Paper Planes” being Grammy nominated Record of the Year! You slayed last nights performance with crazy style and class.
I wonder if the remaining Clash members are stoked too?
HA! Keep an eye out in the above video for three of us creeping in the background to say hi to Brian.
CBS with Serena Altschul launched a trio of reports this Sunday morning looking at graffiti artists who are turning a corner into the mainstream.
Go Kaws Go!
Not only is WATCHMEN the first film to be promoted in Sony PlayStation Home beta, the film is being strategically marketed online in many forward thinking approaches. Picture Production Company, a pioneer in the realm of creating immersive feature film experiences in virtual worlds and other interactive media, is the driving force behind this initiative. Our good friend and sometimes collaborator Annie Ok who has been consulting on this project shared some insight behind the campaign.
From PPC’s Silverscreen:
So, this morning SCEE announced that all those PS3 owners eager to get their virtual feet into Home can do so from tomorrow.
Within the announcement are a few of the initiatives we have had up our sleeve for Watchmen in Home. We have been busy building T-shirts, avatars and even apartment Doomsday clocks, which will be available from January ahead of a very special event taking place in February.
Here’s the official blurb:
Starting with the release of the highly anticipated film, Watchmen, Paramount Pictures International will use PlayStation® Home to promote its latest films. Initially, PlayStation® Home residents will be able to view an exclusive video greeting from Watchmen Director Zack Snyder as well as the latest Watchmen trailer. A selection of virtual Watchmen merchandise e.g. T-Shirts with the smiley face logo, Doomsday clocks and character statues, will also be available in the New Year, ahead of an exclusive Q & A event where cast and filmmakers will meet selected press and competition winners fans within the Watchmen themed environment.
In the meantime, we have added a nice little exclusive introduction from Zack Snyder to the full length trailer already showing in Home. Here is a little video sneak peek of how it looks.
As a PS3 Home closed beta tester, I noted that the WATCHMEN trailer was already screening in their virtual theater before Home was opened to the public. I think that this was a bold move on the part of PPC and their client Paramount. Not surprising since PPC were the ones that successfully brought major blockbusters like 300, Live Free or Die Hard, Transformers, and Iron Man into Second Life.
Their latest endeavor with WATCHMEN includes a new viral site called The New Frontiersman, which utilizes multiple social networks (including FriendFeed, winner of Tech Crunch’s Best New Startup of 2008) to release exclusive WATCHMEN content. In the original graphic novel upon which the movie is based, The New Frontiersman is the right-wing extremist publication read by the character Rorschach.
From Picture Production Company:
thenewfrontiersman.net has opened this morning. The images will be the first of a series of content exclusives to be released through the site, including correspondence, military documents, newspaper and magazine articles, photographs and video reports, bringing the wider world of WATCHMEN to life for as broad an audience as possible.
All the content will be served through dedicated Flickr and YouTube accounts, available to follow as a single RSS feed generated by Friendfeed. Fans can also follow The New Frontiersman on Twitter to get the drop on the latest media the instant they go live.
There will also be a few other hidden treats to be discovered through The New Frontiersman site itself, which will be updated and developed all the way up to the release.
From point to line to plane, into the air, over time. Four known dimensions. Connection, tension, illumination. A small attempt at an impossible representation.
Opening Reception
Friday, December 12, 2008
Featuring GHAVA
Sadek Bazaraa
Randall J. Lane
Derek Lerner
David Merten
Peter Rentz
at
W/ ————
141 Division Street
New York NY 10002
We are in the final stretch of developing the identity system for our new client Jodi Glickman Brown. Great on the Job teaches simple and basic strategies (“Micro Strategies”) for communicating strategically and effectively in all workplace situations. Learn more about Great on the Job >
We have been working with Hello Health to help them communicate and market their super tuff new ideas for healthcare. More later but we wanted to share these latest printed materials with everyone. Copy by Alena Cason. ID system by Barbarian Group although we expanded and formalized the typography.
The Arnell Group recently redesigned the Pepsi globe logo. The brand will be spending $1.2 billion over the next three years to completely redesign and rethink its packaging, merchandising and marketing of its soft drinks.
There is something nice about the simplicity of the new can design(s) and I’m curious what others think about how it stands up against the Coca-Cola scripted “signature” (Coke’s corporate logo since the 1880s) can? Who wins the war?
At GHava we have on many occasions suggested to our clients to peruse a flexible approach to what is typically a standardized static solution to logo development. I wonder how difficult it was to convince Pepsi to rollout with variations on the logo used on each product.
VIA Natalie Zmuda and Rupal Parekh @ AdAge
The white band in the middle of the logo will now loosely form a series of smiles. A smile will characterize brand Pepsi, while a grin is used for Diet Pepsi and a laugh is used for Diet Pepsi Max. Mountain Dew will be rebranded as Mtn Dew.
Pepsi seems to really be pulling out all the stops with a big push. They have Flickr presence as well as a thought provoking initiative to “shape Pepsi’s social media future” on Friendfeed. It will be interesting to see Coke’s counter.
